Work with me · For coliving and shared-living operators

Marketing and community, from someone who's lived it

I've been the resident, the volunteer, the community builder and the marketing manager. I give you the tactics, tools and frameworks that worked for me and my clients, so you can build a community people want to live in, and show it to the world.

Run a coliving or shared-living space and want to boost your community and marketing? Let’s see how I can help.

See how I can help

Portrait of Andreea Rusu, community builder and marketing specialist for coliving and shared living

What I help with

Two things, done together

In coliving, marketing and community feed each other. I work on both.

Marketing

Get seen by the right people

Find what makes your space different
Content and campaigns that show it
Launches and ads that bring the right residents

Community

Make them want to stay

Understand what makes people stay
Tools for onboarding, rituals and events
A community that becomes your best marketing

Ways to work together

How I can help

I guide you, work with you, or do it for you, on site.

You do it, with my guidance

Consultancy

Everything coliving, from marketing to community building. I share what I know from 15+ colivings and give you kits and guides your team can use.

I do it with you

Marketing and content

Need a revival for your social media? If you have photos and videos sitting around, I turn them into a content calendar and ready-to-post content, so your space shows up consistently.

I do it for you, on site

On-site projects

I bring people to live in and experience your space, for a week or longer. It's a one-off marketing tactic that brings awareness to your space. And because I'm on site, I build the community with you, so your team learns both community and marketing.

About creator residencies

1 week

Opening week

I bring residents and people from my community to experience your space, so you open with a community and real stories.

Any length

Creator residency

I bring content creators to live in your space and share it with their audiences.

Next step

Complete the form to see how I can help

Complete the formFour quick steps, about 2 minutes.
I read your answersI look up your space and see where marketing and community can help.
I come back to youWithin 3 working days, by email or with a link to schedule a call.

Complete the form

My specialty

Creator residencies

Launching a space? One of the most powerful one-off marketing tactics is a creator residency. I bring content creators to live together in your space, from a few weeks to a month. They become a community, and the community creates content that shows what living with you really feels like. Community and marketing, in one go.

Concept and open callI create the concept and find creators who fit your brand and your future residents.
Living together in your spaceRituals, outings and shared moments that turn strangers into a community.
Content that lastsMonths of content that speaks to the audiences you want to reach.

Case study · Liège, Belgium

Coloc Content Creator Residency

I created the concept and ran the residency from scratch. Creators lived together in a heritage townhouse, explored Liège and shared it with their audiences.

Living together changed what they made. They stopped filming a house and started filming a home.

17creators

1month together

2Morganic views in 2 months

In partnership with Coloc Housing, who restored, designed and furnished the house.

Second edition in progress: 12 creators, Bruges.

Andreea Rusu with three creators smiling through a window of the Coloc residency house

Content creators laughing around the kitchen island of a Coloc shared living house

Two content creators dancing in the garden during the Coloc creator residency

The Coloc content creator residency group together in the garden in Liège, Belgium

Free workbook · 42 questions

Planning to open a coliving? Start with the 7 Pillars.

42 questions to ask yourself and your team before you open. Use them as a planning tool, as a health check once you're running, or to get your team aligned. Here's what each pillar covers.

ManagementHouse agreements, onboarding, communication and handling conflict: the invisible systems that make living together feel easy.
Interior designHow your spaces invite people to meet, stay and feel at home, and what your design says about you.
Community buildingWho looks after the community, how newcomers feel they belong, and what your residents share beyond a roof.
ChangemakersThe impact your coliving has beyond its walls, on the neighbourhood, the region and the planet.
AlliancesYour network of local partners, other operators and people who make your space richer.
Marketing and communicationYour brand, your online presence and word of mouth: how the right people find you and decide they belong.
Adaptation and improvisationStaying flexible when plans change, while keeping your vision and your community at the centre.

Download the free workbook